Is Hiring an IT Services or IT Support company in San Diego worth it?

As a small or medium sized business sometimes it’s hard to know when to outsource or keep a service in house as you are growing. Recently a small business in San Diego about any companies we can refer for IT services or IT support in San Diego and they “didn’t know if it’s worth it”..

This led us to go through some things and share some advice with them that included the following questions first..

  • Do you know how to what you need in an expert fashion?
  • Will what you need take too much time, money, internal resources compared to outsourcing?
  • Is it your specialty?
  • Do you or someone in the small business know how to do what you need?
  • Are you planning on continuing to grow your company?

All of their answers led us to share with them a trusted fully managed Phoenix IT services company, USPCNET that specializes in this kind of thing with locations in Denver, Las Vegas and San Diego.

In this case the small business in San Diego was thinking about growing in different markets like Las Vegas and Phoenix next and understood the value in outsourcing to experts which in the end is going to save them money, time, headaches, and allow them to focus on what they love and their strengths.

This is a great example for any small business to use and think about when they are considering IT services, Accounting service, office space ect…

Let us know what you think in the comments below.

It's only fair to share...Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInPin on PinterestShare on Reddit

How AC Repair and HVAC companies Can use SEO and Content Marketing for more leads

ac repair phoenixIf you are an AC Repair or HVAC company Google can really help you grow your business. There are many aspects of Google that can help you and we are here to break down the top four ways you can your Air Conditioning Repair business can benefit and grow from the traffic from keyword searches relevant to your businesses.

Here are the Top 4 Ways to grow with Google and a Google Marketing strategy you can use internally or hire a professional SEO expert to help you.

  1. SEO
  2. PPC Management – Google Adwords
  3. Content Marketing
  4. Local Lead Generation Sites

SEO

SEO or Search Engine Optimization is all about optimizing your website for the search engines like Google, Yahoo, and Bing. How do you optimize your website or “SEO” your website you usually hire an SEO expert or you can implement some of these best SEO practices to help rank your website and make it user friendly.

  • add HTTPs to your site to make it more secure
  • use fast hosting or a CDN to make your website speed as fast as possible
  • make sure your website is responsive or mobile friendly
  • have the best user experience and design on your website to help conversion and make it easy for users to get what they need
  • make sure you have content or use your blog for content marketing answering the top FAQs of your visitors and sharing insights into your industry that can be useful or add value

Check out these AC Repair Companies in Phoenix using Content Marketing for their SEO strategy.

PPC

PPC or Pay per click advertising on Google Adwords allows you to place ads at the top or first page of the search engine and then you set up a budget where every time someone clicks on your ads a little bit of your budget is used until it is gone. Usually someone sets up a daily budget to cap how much you spend. You can again hire a trusted professional and PPC management company expert or try to go it alone yourself and learn about quality scores, landing pages, keyword matches, ad extensions ect..

Content Marketing

Content marketing is when you produce content on your site or blog or someone else’s site or blog that is useful enough to be linked to or shared on social media. You are using pieces of content to market your brand or company. This could be a blog post, video, infographic, images, guest post, or powerpoint slideshare of sorts. The goal is to produce a piece of content that is very powerful that it markets itself. People love to consume content whether it is entertainment, useful, or helps them learn something. This helps build your website as an authority and can help increase your SEO.

Local Lead Generation Sites

Local leads sites are great if you want to target a specific niche, service, product or location. They can be used for PPC landing pages as well. An example of this in the  Air Conditioning Repair industry is this..

Say you want to rank on Google for “AZ AC Repair”.. you can create a site that helps users get to your service using something like this http://www.azacrepair.com/ and as I mentioned this site can be used for a PPC or Google Adwords campaign as a landing page so there are multiple benefits. We would recommend you getting your website maxed out right on SEO/PPC/Content marketing as we discussed above before starting with local leads sites. This is more for advanced strategies on Google but if you have a crappy site to begin with its a great way to start out having a great branded keyword website to start.

Think about sites like Cars.com and Hotels.com to give you a better understanding of the impact of a lead generation site.

It's only fair to share...Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInPin on PinterestShare on Reddit

How Investor Relations Can Use SEO or Google Adwords Strategies

investor relationsInvestor relations is either an internal or external function of a publicly traded company to communicate to the street. Many times internal investor relations people craft press releases, set up and manage conference calls, or prepare 10k, 10q, and annual reports. Most of the time hiring an external investor relations firm can provide more value by setting up road shows with management and their connections with the street, cold calls to retail and institutional investors, and drive better awareness of a companies stock and the main points on why people should pay attention and be interested.

One thing I noticed is that investor relations companies haven’t used Google yet to get more attention by creating content or using SEO/PPC strategies to garner more attention in Google’s search results that can also drive a bigger audience to their stock they are promoting.

Many times they stop at a simple Press Release blast via the AP or some type of Newswire. There is a huge opportunity though for investor relations companies to offer a service that increases their company or their clients companies Google awareness with relevant terms that can increase shareholder value. Also, if you are looking for a real estate professional, Check out Jaime Shurts website or connect with her on LinkedIn.

If you are a investor relations company or person that needs help with Google SEO or PPC management with Adwords you can contact DIAP Media – Phoenix SEO for more information.

It's only fair to share...Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInPin on PinterestShare on Reddit

How PPC Ads on Google Can Grow Your Business

google ads ppc managementGoogle is still the #1 visited site in the United States even after the growth and popularity of social networks like Instagram, Facebook, and Twitter. Not only is Google taking the #1 spot they also have the 2nd biggest search engine with YouTube where you can search anything and visually be entertained or learn how to do something.

That being said, the best way to grow a business is first GET Attention.. In the sales 101 game you will learn people buy from people they know, like, and trust. And yeah, the first thing that has to happen is someone has to know you.

Unlike Facebook ads which are winning because of the mobile app game, Google Ads or their Adwords program allows any business to bid on keywords that show intent and relevancy to what they are or offer.

For example, if you are a dentist that does dental implants  and want new patients and let’s say you were in the local area of Peoria, AZ. If someone searched “dentist Chandler AZ” being on the First page of Google will give you a chance to get a new patient to “know” you and go to your website to increase the chance of the sale.

Another example for a national search vs. local like the one above would be if you were a top audio engineering school and when people look that up or even a keyword like “audio engineer salary” which could lead to people thinking about getting into that industry you would want your music production school to be on the first page for again a chance at that person’s attention that is searching these type of keywords that could help you get more students to sign up to your music production programs.

To get on the first page of Google you either have to have an SEO strategy that’s starts with a killer foundation of a user/mobile friendly website with great page and content structure to actively getting people to visit, share, and link to your site. Or you can use a company that knows PPC Management (pay per click management) that knows the ins and outs of Google’s Adwords program that allows you to instantly get air time on the first page of Google based on your budget and keyword targets.

With PPC ads Google allows you to get on their first page pretty much instantly. Usually it takes a good PPC campaign Manager or a PPC agency 2-3 days tops to set up a campaign correctly if not 20-30 minutes depending on the size of the campaign, adgroups, landing pages, keywords, ad extensions ect..

Once it is set up then you go live immediately with first page ads on the top or right hand side of the Google’s search result page as someone types in the keywords you wanted to target. From there as the data, clicks, and calls come in and are tracked then PPC management company will optimize your campaign. Within 2-4 months you should hit a sweet spot to tell if the ROI is there. And the beauty of PPC is it’s real time data you can use to build out content for your blog or help with your SEO strategy. SEO on the other hand is always a moving target because NO ONE know when Google will change their algorithm again and they do so over 500 times a year. So while an SEO plan might take 6, 12, or even 24 months depending on the site and competition PPC / Google Adwords can start growing your business immediately.

Also, many people will say will SEO is FREE, vs. paying per click. But unless you know SEO, keep up with the algo changes, and have the time to do it yourself it’s still not free because of the opportunity cost to learn and maintain it or having to pay an SEO agency which again will only work on it as you pay them.

This is why we are a big believer in PPC ads for any business to test and see if they can grow their business sufficiently by getting their company attention on the #1 site in the US Google where people are actually using their site to search for a product, service, or information relevant to your business. This is so much better then shoving ads in someones face in a push marketing type of way like Facebook, Twitter, and pretty much every other ad product does.

It's only fair to share...Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInPin on PinterestShare on Reddit

WordPress Resources at SiteGround

WordPress is an award-winning web software, used by millions of webmasters worldwide for building their website or blog. SiteGround is proud to host this particular WordPress installation and provide users with multiple resources to facilitate the management of their WP websites:

Expert WordPress Hosting

SiteGround provides superior WordPress hosting focused on speed, security and customer service. We take care of WordPress sites security with unique server-level customizations, WP auto-updates, and daily backups. We make them faster by regularly upgrading our hardware, offering free CDN with Railgun and developing our SuperCacher that speeds sites up to 100 times! And last but not least, we provide real WordPress help 24/7! Learn more about SiteGround WordPress hosting

WordPress tutorial and knowledgebase articles

WordPress is considered an easy to work with software. Yet, if you are a beginner you might need some help, or you might be looking for tweaks that do not come naturally even to more advanced users. SiteGround WordPress tutorial includes installation and theme change instructions, management of WordPress plugins, manual upgrade and backup creation, and more. If you are looking for a more rare setup or modification, you may visit SiteGround Knowledgebase.

Free WordPress themes

SiteGround experts not only develop various solutions for WordPress sites, but also create unique designs that you could download for free. SiteGround WordPress themes are easy to customize for the particular use of the webmaster.

It's only fair to share...Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInPin on PinterestShare on Reddit