If you are an AC Repair or HVAC company Google can really help you grow your business. There are many aspects of Google that can help you and we are here to break down the top four ways you can your Air Conditioning Repair business can benefit and grow from the traffic from keyword searches relevant to your businesses.
Here are the Top 4 Ways to grow with Google and a Google Marketing strategy you can use internally or hire a professional SEO expert to help you.
- PPC Management – Google Adwords
- Content Marketing
- Local Lead Generation Sites
SEO or Search Engine Optimization is all about optimizing your website for the search engines like Google, Yahoo, and Bing. How do you optimize your website or “SEO” your website you usually hire an SEO expert or you can implement some of these best SEO practices to help rank your website and make it user friendly.
- add HTTPs to your site to make it more secure
- use fast hosting or a CDN to make your website speed as fast as possible
- make sure your website is responsive or mobile friendly
- have the best user experience and design on your website to help conversion and make it easy for users to get what they need
- make sure you have content or use your blog for content marketing answering the top FAQs of your visitors and sharing insights into your industry that can be useful or add value
Check out these AC Repair Companies in Phoenix using Content Marketing for their SEO strategy.
PPC or Pay per click advertising on Google Adwords allows you to place ads at the top or first page of the search engine and then you set up a budget where every time someone clicks on your ads a little bit of your budget is used until it is gone. Usually someone sets up a daily budget to cap how much you spend. You can again hire a trusted professional and PPC management company expert or try to go it alone yourself and learn about quality scores, landing pages, keyword matches, ad extensions ect..
Content marketing is when you produce content on your site or blog or someone else’s site or blog that is useful enough to be linked to or shared on social media. You are using pieces of content to market your brand or company. This could be a blog post, video, infographic, images, guest post, or powerpoint slideshare of sorts. The goal is to produce a piece of content that is very powerful that it markets itself. People love to consume content whether it is entertainment, useful, or helps them learn something. This helps build your website as an authority and can help increase your SEO.
Local Lead Generation Sites
Local leads sites are great if you want to target a specific niche, service, product or location. They can be used for PPC landing pages as well. An example of this in the Air Conditioning Repair industry is this..
Say you want to rank on Google for “AZ AC Repair”.. you can create a site that helps users get to your service using something like this http://www.azacrepair.com/ and as I mentioned this site can be used for a PPC or Google Adwords campaign as a landing page so there are multiple benefits. We would recommend you getting your website maxed out right on SEO/PPC/Content marketing as we discussed above before starting with local leads sites. This is more for advanced strategies on Google but if you have a crappy site to begin with its a great way to start out having a great branded keyword website to start.
Think about sites like Cars.com and Hotels.com to give you a better understanding of the impact of a lead generation site.