If you are a plastic surgeon or cosmetic surgery services place you probably offer CoolSculpting and want to get more patients for that service. For example, if you offer CoolSculpting in Phoenix, AZ you want to be in front of shoppers searching things like
“coolsculpting phoenix“, coolsculpting Scottsdale AZ, ect.. the key is to show up for CoolSculpting + city you are in.. This can also lead to other cosmetic or plastic surgery services your practice offers like Breast Augmentation, Mommy Makeovers, or more.
One way you can get on the first page of Google is optimize your website for those keywords with great content and hire an SEO Agency to help you.
They can also help you get more exposure and presence online with your Google maps listing by getting you more NAP (name, address, phone) listings to show Google you are a local, authoritative, and expert in your niche.
example of a NAP for a plastic surgeon or practice that does coolsculpting:
Robert Meger, M.D. P.C.
3333 E Camelback Rd #140, Phoenix, AZ 85018
Secondly, you can run Google Ads and again hire a certified Google Ads Partner like Lifted Websites so they can set up a campaign for you with correct keywords, landing page, and ad groups.
Lastly, there is a microsites strategy that Lifted Websites or DIAP Media can help you with as well.